What's in a name?

Why Phase Two (Faceless)? Why any name for anything? Any time that I'm in an ad-hoc quiz team, there's always the struggle for a name, almost always people don't agree with my "witty" suggestion and go for something toe-curlingly bland. I've given up suggesting "And The Winner Is...". But I'm getting off the point (which you'll find happens a lot with me (along with nested parentheses)). Why this name for this blog?

Phase Two because it's my second serious attempt at a blog (the first ran from April to November 2005). (Faceless) is my reaction to the Facebook "look at me, look at me" self-publicity side of self-publishing. My old blog had my photo and profile in the standard top right position. I'm not a particularly avid reader of blogs, but I've noticed that many eschew the profile/photo thing and don't even have any part of a name in evidence. Somehow I like that, so this time round, I'm faceless. And of course (I was taught at shcool that you couldn't start a sentence with and, but what's good enough for William Blake is more than good enough for me) the whole thing sounds like the relationship betwen the Reader and the Blogger - face to face except not quite (less).